The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The ...

However, the research shows that 81% of those we surveyed said they are frustrated by inaccessible websites and apps, while 70% say businesses fail to consider age-related impairments. One third (33%) ...

Once you’ve polished the adtech pipes to a shine, what’s next? It’s the creative that’s in them, stupid, writes DAIVID’s ...

Looking ahead to 2030, the panel identified a few key shifts already reshaping the medium. Audience participation is one – ...

Ad professionals who love craft may be shaken by news that US credit card company Coign wowed Fox News audiences with a cheap ...

Celebrity endorsements from the likes of David Beckham used to be the holy grail of marketing. Not anymore, says Annie Johnson at Cygnus – authenticity is now king.

For Jenny Jones, success in advertising comes down to three things: Pooh Bear-level wisdom, just enough naivety to be ...

Cointreau is again teaming up with the famously irreverent Aubrey Plaza for the latest evolution of it’s ‘MargaRight’ ...

CarBravo scooped the Grand Prix and Crayola landed the President’s Award at The Drum’s flagship awards show in the Americas.

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards (Americas) Grand Prix award. And they had a little plastic doll to thank for ...

From AI-infused campaigns to purpose-driven creativity, this year’s Gold winners at The Drum Marketing Awards (Americas) 2025 reveal a marketing industry evolving fast - culturally, technologically, ...