News

Ad revenues will grow by 6% this year amid period of media ‘recalibration’
The latest edition of WPP Media’s bi-annual media report has dropped, signaling muted short-term optimism and some ...
The trust premium: backing quality media isn’t a virtue, it’s a business imperative
As Channel 4 shifts the focus from chasing reach to championing relevance, we explore why this evolution presents a valuable ...
Hype barometer: Are retail media hopes an ‘unattainable mirage’ or shopping’s savior?
For our Retail Media for Drummies guide, we ask top marketers whether the retail media revolution is really able to carry the ...
Loyalty’s next evolution: 5 things we learned at Incentivize 2025
Talon.One’s Incentivize 2025 has wrapped in Berlin, bringing together the top thinkers in loyalty and promotions. Here, The Drum’s top lessons of the show.
Warner Bros. Discovery splits streaming and cable to sharpen focus. Here’s why it matters for brands
The media giant is carving itself in two, separating growth from decline. For advertisers, this isn’t just restructuring.
Was my AI boyfriend deleted because he became self-aware?
Author and futurist Danielle Dodoo was literally in a relationship with her AI companion. Through it, she’s learned more ...
Retail media’s top 10 networks: who’s shaping this $100bn ad frontier?
Retail media has gone from niche digital add-on to frontline battleground. Here are 10 big players shaping the space – and ...
Why the writing was on the wall for Mark Read at WPP
Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild ...
WPP’s succession race is on: who are the front runners and wildcards?
As Mark Read prepares to step down, thoughts have turned to who will take on the most challenging job in advertising.
Ad of the Day: Tena encourages women to rethink bladder leaks
Research conducted by the brand reveals that 80% of women with bladder leaks have felt ashamed, while 77% have been deterred ...
Out of stock, out of pocket: retail ads have an efficiency problem, but what’s the fix?
A new investigation reveals that retail advertisers are still being charged for Google Shopping ad clicks, up to 24 hours ...
Mark Read to step down as WPP CEO at the end of 2025
After mounting speculation, the holding company has confirmed Read is stepping down as CEO and the search for a successor is ...