News

FactSet’s 'Not just the facts' proves B2B doesn’t have to mean boring
Kim Mickenberg and the team behind FactSet’s Best in Show-winning campaign explain how embracing humor and humanity ...
ChatGPT went down. If that stopped your team cold, that’s the real problem
OpenAI’s June 10 outage didn’t crash the internet. But it did reveal how deeply marketing teams have hardwired AI into their ...
AI's mass-produced magic: is your brand losing its soul?
In the age of AI, speed is a given. But trust and differentiation are earned - especially when it comes to creating global ...
4 reasons retail media is the new creative playground
Walmart Connect’s Khurrum Malik shares why he thinks the burgeoning sector of retail media affords brands a more creative ...
Brand v performance? Why Carwow’s Ben Carter says marketers must master both
Ben Carter reflects on his journey from marketing trade journalist to Carwow’s chief customer marketing officer, sharing ...
Ad revenues will grow by 6% this year amid period of media ‘recalibration’
The latest edition of WPP Media’s bi-annual media report has dropped, signaling muted short-term optimism and some ...
Value-driven consumers are rewriting the rules of retail
The cost of living crisis is over. Continuing to perceive this challenging period as a temporary crisis is not doing you or ...
Ad of the Day: Man City and KidSuper put spin on classic jersey
The Puma top, with a two-tone sash, has been reimagined with a watercolor palette, set against hand-painted graphics inspired ...
What used to take a junior team a week can be done in a day by a student with AI
At the School of Communication Arts, Marc Lewis is rethinking his students’ creative partnerships, acknowledging that they ...
The trust premium: backing quality media isn’t a virtue, it’s a business imperative
As Channel 4 shifts the focus from chasing reach to championing relevance, we explore why this evolution presents a valuable ...
Hype barometer: Are retail media hopes an ‘unattainable mirage’ or shopping’s savior?
For our Retail Media for Drummies guide, we ask top marketers whether the retail media revolution is really able to carry the ...
From refugee to B2B rethinker: how Kyall Mai is retooling marketing with AI, empathy and a bit of nerve
Kyall Mai didn’t set out to become a poster boy for B2B marketing’s future. But as chief innovation officer at Esquire Bank, and now ANA’s 2025 B2 Marketer of the Year, that’s exactly where he’s ...