From marketers looking to assert their authority over profitable growth to the benefits of pricing power, it’s been a busy ...

Children’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the ...

Waystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series ...

As shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling ...

McDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to ...

Gambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite ...

While most marketers agree brand strength drives price power, just over half say their firm can command higher prices than ...

Growth at all costs is not sustainable for any business, meaning marketing must learn to be an engine not just of growth - ...

Despite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, ...

New research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training ...

A “relentless focus” on the customer supercharges commercial success, meaning feedback is always a good thing, says marketing ...

New marketing boss Malinda Sandman believes AI is at its best when used to accelerate brainstorming, refine briefs and ...