Almost a third of marketers say their budget rose by 0% to 10% over the past two years after ramping up their focus on ...

Overall, over a quarter of B2B marketers describe their latest purchase journey as “very frustrating or difficult”. Common ...

Mercedes-Benz ensures people from diverse backgrounds can see themselves in its advertising, not because it’s “trendy”, but ...

In the latest episode, we discuss marketing’s recruitment crisis and how recruiters and HR teams could fix the basics and put ...

The Festival of Marketing returns to London with a line-up of global marketing leaders, including Les Binet and Dr Grace Kite ...

From marketers looking to assert their authority over profitable growth to the benefits of pricing power, it’s been a busy ...

McDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to ...

Children’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the ...

Waystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series ...

As shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling ...

While most marketers agree brand strength drives price power, just over half say their firm can command higher prices than ...

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.