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Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...
Public Relations - What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
Upskilling has become a priority for many professionals in recent years. This infographic offers tips for companies and individual people.
Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why integration is no longer optional.
Webinars can be challenging because there are so many ways—big and small—to mess them up. Here are 8 tips for better webinars.
CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...
Deciding between micro- and macro-influencers? Understand key differences and strategic insights to choose the right influencers that align with your brand's marketing campaign goals.
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...
Using the psychological tool of persuasion in marketing can serve as a powerful pathway to influencing customer behavior and relationships - and increasing sales.
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022.
Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...
Becoming product-led means recognizing that your B2B buyers want less of you and more of your product, and interactive demos are a great way to provide that.
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