Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider. The report was based on data from 75,361,233 Instagram posts published ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? Some 24% of respondents say they're already using AI ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? Semrush has created an infographic (below) covering how to get started with YouTube influencer ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...