The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...