Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

From AI beats to brand streets: FYI.AI’s big sync for Qualcomm Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven ...

Prasoon Joshi joins IAA Leadership’s Hall of Fame Havas Media Network India’s Mohit Joshi’s media leadership win spotlights data-led integration, proving agility is the new currency in an evolving ...

Why brands can’t afford to wing it on social media anymore From trends to strategy, storytelling needs purpose in the age of scrutiny.

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...

On 14 August, a Supreme Court bench led by Justices Vikram Nath, Sandeep Mehta and N V Anjaria began hearing the contentious ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...