Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1.

Angèle is a Senior Product Manager at Cleo, where she blends behavioral science and AI to build financial tools that actually help people. With 6+ years of experience in product roles across fintech ...

App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product ...

Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer ...

Barbara is a creative and impact-driven product leader with over eight years’ experience building standout app experiences in eCommerce and financial services. From transforming native apps to ...

Hannah Walker is the Head of Mid-Market UK at Reddit, where she leads a team of 26 sales professionals across 150 clients, spanning industries from retail to gaming. Before Reddit, Hannah spent 7 ...

For years, mobile marketers and app developers wrestled with a familiar question: Should we build a community? For many, the answer was no. The assumed trade-off between value and effort made it ...

For all the advances in mobile marketing—from smarter ads to increasingly intelligent CRM flows—many brands are still held ...