Scaling a mobile game in 2025 takes more than just paid traffic or clever creatives. It means understanding your players, adapting quickly, and building strategies that connect every part of the user ...

TikTok's revenue surged to $23 billion in 2024, according to the TikTok App Report, making it the fourth largest social app ...

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These ...

Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

Margarita’s colleagues would describe her as the multilingual sales ninja and mobile app privacy guru, the one who can close deals in four languages, break down mobile privacy like it’s storytelling, ...

AI search engines are having a moment — and by moment, we mean they’re everywhere. With ChatGPT leading the way and others catching up, AI tools are taking over everything from answering questions to ...

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Video streaming is one of the most popular app categories, with users spending over seven hours a week watching videos. Some of the top apps, such as TikTok, YouTube and Netflix, have the highest ...