MarTech's daily brief gives marketers the latest news, analysis and tactical intelligence on the digital transformation of marketing. The newsletter delivers every weekday and has earned high praise ...

HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.

We’ve updated this guide with information on frequency capping for brand awareness campaigns. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business ...

Six predictions about AI and marketing that may surprise you AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

We’ve updated our story on bulk email restrictions to include news of Google’s “Manage your subscriptions” feature for Gmail. Get an AI-generated audio overview of bulk email restrictions from Google, ...

Marketing management news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Marketing operations (MOps) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing ...

Discover cutting-edge technologies, solutions, and tools that can help you achieve your organizational goals -- online at MarTech.

Marketing on Threads: What you need to know Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.

A lot is happening in the world of data and consumer privacy. From GDPR, CPPA and ADPPA, here’s all the information marketers should know.