Marketing artificial intelligence (AI) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

These comprehensive research reports will help you evaluate, select, purchase, and implement key marketing technology software and solutions.

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Too often, technology is used to ...

Marketing automation news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Agile marketing emphasizes speed and flexibility, collaboration, communication, and data — the qualities needed to navigate today’s constantly shifting marketing ecosystem. It allows marketers to ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Discover cutting-edge technologies, solutions, and tools that can help you achieve your organizational goals -- online at MarTech.

Welcome to the upgraded and expanded BETA version of MarTechBot, the first generative AI chatbot for marketing technology professionals. MarTechBot has been trained on the MarTech.org content, ...

Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search.

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with ...

Learn what customer experience is, why it's important, and how you can improve it for your customers.

Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.