Marketing artificial intelligence (AI) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

The latest AI-powered martech news and releases Apple's investors are unhappy the company isn't spending more on AI, even as SEC filings show companies don't think they'll get ROI from it.

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Customer data platform (CDP) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

RCS is game-changing technology for mobile marketing. Updated with news that Google might add invitations to non-RCS users.

How to lead marketing through economic uncertainty Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves. Mike ...

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is ...

Updated with information on New Jersey's privacy law and Virginia's ban on collecting data about consumers' sexual and reproductive health.

Why RCS mobile marketing is set to go big in the U.S. With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook.