Campaign Brief Asia

Bestads Best of the Week reviewed by Klaartje Galle, Chief Creative Officer, VML Belgium

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative ...
Campaign Brief Asia

Flipkart and Talented bring abandoned cart to life for Big Billion Days 2025

Building on its core idea, Yahaan Kuch Bhi Ho Sakta Hai, Flipkart’s Big Billion Days campaigns have always celebrated the ...
Campaign Brief Asia

Dhruv Tiwari + Zubin Jauhari Join Dentsu Creative Isobar as Group Executive Creative Directors

Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors. This leadership move underscores the agency’s commitment to creativity that crosses ...
Campaign Brief Asia

Flipkart takes Big Billion Days advertising to new heights with new OOH campaign

While most brands fight for space on crowded billboards, Flipkart has taken its message to the skies. In a first-of-its-kind out-of-home (OOH) innovation in India, the brand has transformed vast farml ...
Campaign Brief Asia

Monks Promotes Dixi Chern to General Manager, Shanghai

Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, has elevated Dixi Chern to General ...
Campaign Brief Asia

CSA and Ogilvy Singapore urge public to “Stop and Check” before responding to scams

Ogilvy Singapore has once again partnered with the Cyber Security Agency of Singapore (CSA) to launch its sixth national cybersecurity campaign, “Stop and Check.” Rolled out on September 13, 2025, the ...
Campaign Brief Asia

The One Club for Creativity names APAC contenders for Next Creative Leaders 2025

The One Club for Creativity has the fifteen young creatives in APAC who are among the 120 entrants from 30 countries who are ...
Campaign Brief Asia

Directors Think Tank Singapore’s Rajay Singh collaborates with BLKJ Havas SG on Great Eastern’s ‘WE ARE ONE’ launch film

In close collaboration with Directors Think Tank founder Rajay Singh, BLKJ Havas Singapore crafted Great Eastern Singapore’s new brand film — an anthem of resilience that blends cinematic storytelling ...
Campaign Brief Asia

Ogilvy secures Agency Network of the Year at APAC Effie Awards: St. Jude ChildCare Centres takes out Brand of the Year and Marketer of the Year

A total of 81 campaigns were awarded metals at the APAC Effie Awards 2025, with the jury recognizing outstanding creative work across 12 territories. In total, 12 Golds, 31 Silvers, and 48 Bronzes ...
Campaign Brief Asia

The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AI

VML has unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digital acceleration, many brands are still failing to deliver on the basics of ...
Campaign Brief Asia

Dollar Missy showcases versatile leggings in new TVC by Lowe Lintas India

Dollar Industries Limited has teamed up with Lowe Lintas India to create a new spot for its women’s wear brand Dollar Missy, celebrating the perfect pairing of tops and leggings. With the tagline ...
Campaign Brief Asia

Ogilvy India creates festive film for Indriya’s Alka collection featuring “Dil Abhi Bhara Nahin”

Indriya by Aditya Birla Group ushers in the festive season with its new collection, Alka, unveiled through a music video featuring a recreated classic, Dil Abhi Bhara Nahin. Created by Ogilvy India, ...