Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem dubbed “One Mars,” which brings together Publicis, Omnicom, and IPG to power ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The French headquartered holding company beat the incumbent WPP and Omnicom to the ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French rival. Mars, which also owns M&Ms, Snickers and Whiskas cat food, has ...

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it's moving its media account worth $1.7bn ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group WPP, according to a statement from the confectionery giant. The business ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival Kellanova in a $35.9bn deal.

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few ...

Mars Food & Nutrition will join Snacking and Petcare, shifting its media business to Publicis. Mars said the new “silo-free” agency setup will position Mars at the frontier of an AI-driven ...

WPP agency EssenceMediacom held the lion's share of the media planning and buying business, worth an estimated $1.7 billion in media spend, according to COMvergence. Publicis Groupe’s Mars United ...

Publicis and IPG emerge victorious in Mars' massive agency review. (Andrey Rudakov/Bloomberg) By: Ewan Larkin. June 10, 2025 02:58 PM. Featured Stories. Cannes Lions.