The Better Business Bureau has examined the claims that Microsoft makes for its Microsoft 365 Copilot offering.

The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse of the term across various AI products. The NAD ...

Microsoft's Copilot AI and Copilot+ PC platforms are confusing, even if you know the difference between the two in terms of features and functionality. For the average Windows user, the difference is ...

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

Yet many business owners and IT decision makers remain in the dark about the many benefits of Copilot and how it can help their business to perform better across the board.