It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp has nearly three billion monthly active users. The company wants to explore ...

WhatsApp icon displayed on a phone screen. NurPhoto via Getty Images A Pivotal Step in WhatsApp’s Monetization Strategy. Unlike Facebook and Instagram, WhatsApp had remained ad-free since its ...

META's expanding AI prowess is driving user engagement as well as its social commerce footprint. However, a premium valuation ...

Meta says it is streamlining how businesses can create and manage their marketing strategy across its three most popular apps -- WhatsApp, Facebook, and Instagram.

Meta is gradually transforming WhatsApp with AI and payment features, aiming to create a super app, though user trust and ...

Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while keeping private chats untouched, could unlock a new revenue stream. He ...

French advertising firm Publicis on Thursday raised its full-year organic growth forecast following stronger-than-expected ...