Meta chief executive Mark Zuckerberg said in January that the firm planned to invest at least $60 billion in AI this year, ...

WhatsApp has announced new monetization features aimed at businesses and content creators, integrating tools directly into ...

WhatsApp is rolling out ads for the first time, breaking from its founders’ ad-free promise and introducing targeted business promotions inside the app’s Updates tab.

Meta has quietly turned WhatsApp Status into its newest ad playground, setting up an unexpected face-off with the glitzy ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Anthropic’s Claude Opus 4 launched on Trainium2 GPUs, according to AWS, and Project Rainier is powered by over half a million ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...