Meta has announced plans to introduce personalized advertising on WhatsApp by leveraging user data from its other platforms ...

Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

Meta has started rolling out ads inside WhatsApp globally – except in the European Union. Here is what is changing, how it ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

After years of offering a free, ad-free experience, WhatsApp is now introducing ads to its platform. These ads will appear ...

This was a longtime request that we had from businesses, and they care about preserving people’s personal spaces.” ...

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.