It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

This initiative is part of a broader strategy to introduce three new monetization tools on WhatsApp. Besides in-app ads, Channels can now charge monthly subscription fees for exclusive content.

Meta has announced the global rollout of paid advertisements on WhatsApp, marking a major shift in the platform’s monetisation strategy and breaking with its long-standing no-ads policy.The ...

Meta's reach goes far beyond Facebook. Here’s a closer look at five major companies it owns, from social media giants to ...

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant ...

The potential positions WhatsApp as a critical component of Meta’s long-term financial strategy. The company’s confidence stems from successful precedents with click-to-WhatsApp ads on Facebook and ...

META's expanding AI prowess is driving user engagement as well as its social commerce footprint. However, a premium valuation ...

Meta is using artificial intelligence (AI) to keep those users engaged, which could be a major tailwind for its revenue over ...

The machine was a marvel of vision and a monument to its creator’s ego. Jobs’s stubbornness was baked into its very circuits. No cooling fan, because he hated the noise — leading to the nickname “the ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside ...