Astronomer has navigated a viral Coldplay incident and reshaped its public image by bringing in Gwyneth Paltrow for an iconic PR turnaround.

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

Paltrow signs off the clip, which has been viewed over 27 million times by thanking viewers for their "interest in Astronomer", saying the company will now be returning "to what it does best". "It's a ...

One week after a scandal at a Coldplay concert triggered the resignations of its CEO and Chief People Officer, data startup Astronomer is attempting to shift the narrative — with help from ...

Greenaway says he would have taken "by and large the same strategy," that Astronomer has had he been involved in a situation like this. "I would have got rid of the CEO sooner.

Katrina Marshall, who has held comms roles at organisations including Cambridgeshire Community Services NHS Trust and Solihull Metropolitan Borough Council, agreed, calling it “a master stroke in ...

In a big PR move, the AI data company, Astronomer, has hired Coldplay singer Chris Martin’s ex-wife Gwyneth Paltrow, as their “temporary spokesperson". This came days after former Astronomer ...

Astronomer, the data ops startup, faced a PR crisis after their CEO's viral moment at a Coldplay concert. Capitalizing on the buzz, they hired Gwyneth Paltrow, ex-wife of Chris Martin, as their ...