Astronomer has navigated a viral Coldplay incident and reshaped its public image by bringing in Gwyneth Paltrow for an iconic PR turnaround.

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

Greenaway says he would have taken "by and large the same strategy," that Astronomer has had he been involved in a situation like this. "I would have got rid of the CEO sooner.

One week after a scandal at a Coldplay concert triggered the resignations of its CEO and Chief People Officer, data startup Astronomer is attempting to shift the narrative — with help from ...

Molly McPherson, a reputation and crisis strategist, accurately predicted Astronomer's next moves on TikTok after a recent PR crisis involving it's CEO, Andy Byron, at a Coldplay concert.

Astronomer's 'clever' PR move embracing CEO scandal - featuring ex-wife of Coldplay singer In the clip, Paltrow says she answers "the most" common questions the firm has been asked by BBC NEWS ...

Summary After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise?

Katrina Marshall, who has held comms roles at organisations including Cambridgeshire Community Services NHS Trust and Solihull Metropolitan Borough Council, agreed, calling it “a master stroke in ...

The company whose CEO had to resign after he was caught having an alleged affair at a Coldplay gig have brought in the perfect crisis management hire. We know you’ve seen the video or at least ...