A stiff, formal apology is the usual playbook for a corporate crisis, but sometimes, a carefully placed bit of humor or a ...

Transparency builds trust: 92% of Thais want brands to disclose AI use. Trust spikes among Gen Z (37%) and young families (31%) when AI use is transparent. Misuse tops concerns: 40% cite AI misuse as ...

Gwyneth Paltrow unexpectedly backs an astronomer following a Coldplay kiss-cam incident, drawing media attention and sparking online buzz.

It’s the story that still won’t go away, the very awkward kiss cam moment, captured at a Coldplay concert. After a period of ...

In India’s influencer-driven, meme-amplified ecosystem, brand endorsements often double up as soft rebranding campaigns.

A Coldplay concert's kiss cam in Boston captured Astronomer CEO Andy Byron in an intimate moment with his Chief People ...

Astronomer has navigated a viral Coldplay incident and reshaped its public image by bringing in Gwyneth Paltrow for an iconic PR turnaround.

Gwyneth Paltrow has taken on the role of temporary spokesperson for the data automation company Astronomer following the viral scandal.

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.