MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Milo is collaborating with Adidas to launch limited-edition T-shirts and pins to celebrate the beverage brand's 75th anniversary and Singapore's 60th birthday.

Milo is collaborating with Adidas to launch limited-edition T-shirts and pins to celebrate the beverage brand's 75th anniversary and Singapore's 60th birthday.

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas is the place for cute, of-the-moment sneakers (will Sambas ever be fully in stock again?). But the best Adidas running shoes are just as noteworthy as its lifestyle options.

Adidas continued its Law & Order-themed marketing campaign for Anthony Edwards at the Minnesota Timberwolves playoff game on April 25.

Anthony Edwards is a great basketball player. He is also one of the best dunkers on the planet. Adidas made sure to remind the world of that with a genius marketing campaign on Thursday night.

Adidas tackles sports sideline pressures with ‘You Got This’ campaign An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of ...

Bella Hadid is addressing the Adidas campaign she recently starred in, which has stirred controversy for its association with a terrorist attack.

For American professional sports, the busiest time of year is approaching. October is the rare month when the NFL, MLB, NBA, WNBA and NHL are all in season. Adidas is celebrating the sports-palooza ...

Model Bella Hadid called out Adidas for the "lack of sensitivity" for including her in a 1972 Olympics-inspired sneaker campaign following criticism which drew connections to the Palestinian ...