What if marketers have been sleeping on the brand-building power of creators, instead seeing influecing as a short-term sell. Andrew Tindall excitedly dissects research that will change how you think ...

The work, part of the ‘There Are Drivers In Your Area’ campaign, comes from agency-of-record Mother New York.

In another life, Ed East might have been the influencer. Not the one managing their brand deals. 15 years ago, he was in LA running the social media division at Exclusive Media, the company owned by ...

The Drum’s commerce media columnist, Kiri Masters, sits down with Brian Monahan, the former Dentsu exec charged with shaking ...

The global chief design officer and D&AD president talks tenacity, transformative work and why putting the brand at the heart of everything is the ultimate power move. Lisa Smith dials in to our ...

In a one-on-one with The Drum at Groceryshop, Quad CMO Josh Golden argues that marketing’s next evolution won’t come from new ...