One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back. In Seoul, South Korea, a Google-created ...

The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together. Content creation and SEO used to be very separate disciplines in the past, ...

If this all sounds a bit familiar, perhaps it’s because Google performed a similar search indexing update, known as Caffeine.Google’s Caffeine update was meant to speed up searches by 50 percent while ...

From images to pop-ups, page load speed to site navigation, here's a roundup of top UX mistakes and how to fix them for improved SEO. In today’s market of evolving website functionality, UX design has ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there ...

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your ...

Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience ...

Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are best used. Whether you work in an agency or in-house, SEO success ...

As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an edge over their competition by efficiently ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets. Featured snippets are probably the first ...