The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

As a director, Hopkins will be focused on boosting the agency’s healthcare practice.

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

“Create once, publish everywhere” — does that resonate with you?

AI and advanced technology are solving the complexities of personalization and campaign measurement. Eliminate inefficient spend and directly link efforts to script lift with an optichannel strategy ...

The Bloc opened its fourth European office today as part of its global expansion initiative. The new London office joins outposts in Milan, Italy; Basel, Switzerland; and Munich, Germany. The London ...

The US Federal Trade Commission's approval is contingent on restrictions on co-ordinating adspend on a political or ideological basis.

Republican efforts to restrict taxes on hospitals, health plans, and other providers that states use to help fund their Medicaid programs could strip them of tens of billions of dollars.

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

The federal grant that provides 80% of the clinic’s operating revenue is on a list of cuts the Trump administration is considering.