The finance chief insisted the fashion firm does not seek to drive customer traffic through price, instead relying on a ...

The retailer has pledged to leave “no stone unturned” as its turnaround ramps up, including the sale of fast fashion label ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers, particularly in B2B brands, need to show CFOs that brand building is about limiting the business’s downside as ...

Favouring an “interaction, reaction and social” approach, Virgin’s chief loyalty officer urges brands to see loyalty as so ...

The paid-for ad appeared during a YouTube video about the Minecraft game, which was deemed to appeal to children.

Overall, over a quarter of B2B marketers describe their latest purchase journey as “very frustrating or difficult”. Common ...

Almost a third of marketers say their budget rose by 0% to 10% over the past two years after ramping up their focus on ...

In the latest episode, we discuss marketing’s recruitment crisis and how recruiters and HR teams could fix the basics and put ...

Mercedes-Benz ensures people from diverse backgrounds can see themselves in its advertising, not because it’s “trendy”, but ...

The Festival of Marketing returns to London with a line-up of global marketing leaders, including Les Binet and Dr Grace Kite ...

Despite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, ...