Every company struggles to target the right audience and, just as important, to grab the audience's attention long enough to drive real action. After all, consumer attention spans have now waned to a ...

Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? Some 24% of respondents say they're already using AI ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research from ...

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

Even though people sometimes underestimate the effectiveness of out-of-home advertising, billboards are having a revival. Outdoor advertising was the only traditional advertising method that grew in ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

As long as people have carried mobile phones, marketers have seen the potential for a new way to contact an engaged and responsive audience. A whopping 98% of SMS messages are read, says the ...

Most marketers seem to be taking it on faith that their work is effective: Only 35% of marketers say they think it's "very important" to know the return on marketing investment (ROMI), according to a ...

Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research from Cella by Randstad Digital. The ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...