Lionel Messi and American star quarterback Patrick Mahomes, against each other in its latest campaign film under the "You got ...

The Singapore Tourism Board (STB) and Chinese travel platform Mafengwo are doubling down on smart tourism with the debut of ...

Founded in 2020, Lion City Sailors is Singapore’s only privatised professional football club competing in the Singapore ...

Smirnoff ICE is marking its 25th anniversary with its first-ever global campaign, rolling out across more than 20 countries ...

American luxury fashion house Coach is once again soaring to new heights with the relaunch of its immersive retail concept, ...

Asia Pacific’s (APAC) advertising economy is projected to grow by 4.6% in 2025, according to MAGNA’s latest Global Ad Forecast. This marks a slowdown from the robust 7.9% growth recorded in 2024, as ...

MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand ...

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.

Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

UNICEF has launched a powerful new global campaign to mark the International Day of Play, held on 11 June, spotlighting what ...