On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed ...

Another advantage of coming “late” to the retail media game is not having to convince brands of the value of buying retail ...

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and ...

Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition ...

In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that ...

The results are in! The editors of Chief Marketer have named the most outstanding marketing campaigns of 2024. From groundbreaking ideas to innovative strategies, this year’s Chief Marketer Camapigns ...

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that ...