Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or ...

Meta has taken legal action against a Hong Kong company that runs ‘nudify’ app ads on its platforms. The Silicon Valley giant ...

Pepsi has tossed out the classic ‘name-on-the-bottle’ gimmick and handed the spotlight to what it’s calling “the real main character” of summer: food. The limited-edition bottles now proudly sport ...

Taboola sides with publishers with new AI tool. Just as well really, or this article could have been very different.

Forget lemon-lime and black cherry, Liquid Death is cranking the heat all the way up with its latest limited-edition flavour: Deathberry Inferno, a sparkling water made with strawberry… and ghost ...

It’s official, that guy filming TikToks in his mum’s kitchen is now commanding more ad dollars than a prime-time news anchor.

Admittedly discovering Australia via asphalt roads and mundane concrete camping grounds isn't quite as appealing a message.

Looks like U.S. football fans aren’t just ready for kick-off, they’re ready to buy whatever brand sponsors the goalpost.

With the dust settling on the 2025 federal election, it’s time to understand what Anthony Albanese’s $3 billion promise to ...

Star Damson Idris said 0% beers aren't about "holding back" they're "about deciding what works for you and owning it," apparently.

The Publicis Groupe is bringing a new campaign to the Croisette aiming to make a lion (no, not the trophy) go viral to demonstrate to marketers that creator and social-led campaigns can generate Super ...