Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Lyons Tea, one of Ireland’s most iconic household brands has rolled out a new campaign that reignites its familiar tagline "puts the talk into tea". The campaign serves as a nationwide call to bring ...

A 103-strong delegation from the Irish advertising and marketing community will head to the south of France next week for the ...

In a crowded marketplace, brands that thrive are those rooted in deep consumer understanding and strategic clarity. For ...

YouTube just celebrated its 20th anniversary – no mean feat for a social media network gathering over 2.7 billion monthly ...

There’s a new kind of shimmer on the quays this cycle that turns heads, catches light, and glints just enough to make you ...

In what is a media first in Ireland and the UK, the Mondelez-owned Cadbury has kicked off a 12- month branded gate takeover ...

IAPI has announced details of the judges for Round 1 of the 2025 Effie Awards Ireland which will take place later this year.

The creative agency Pluto has appointed Elizabeth Sheehan as chair of its board, replacing Miriam Hughes who steps down after ...

Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of every day life for most ordinary people.

As part of its sponsorship, Mercedes-Benz Ireland partnered with The Traitors Ireland production to position six graphite ...