Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

There are plenty of website builders allow you to create, design, and manage your e-commerce site without coding skills.

This article was originally published in early 2025 and was last updated on June 12, 2025.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

Direct Message: Structured data isn’t bonus code; it’s the language that aligns machine reading with human meaning—speaking ...

The Federal Aviation Administration (FAA) last week granted Amazon an exemption that will allow it to begin testing its ...

Kona Big Wave, which was previously known as Kona Brewing Co., has launched the "Share the Big Waves" campaign.