Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

Unilever is set to add personal care brand Dr. Squatch to its portfolio. The company has entered into an agreement to purchase the brand from growth equity firm Summit Partners. This moves the needle ...

The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. Nestlé is looking to scale the technology for ...

Sephora has entered a multi-year strategic data-sharing partnership with NielsenIQ (NIQ) to deepen its understanding of omnichannel beauty shopper behavior across North America. The goal is to equip ...

Production flexibility, speed to market, sourcing and supplier collaboration, and inventory visibility are all critical for today’s modern supply chains. More consumer goods companies and retailers ...

Nestlé, LVMH and L’Oréal are launching AI-powered digital twins that will help the companies produce marketing content at scale. Nestlé is looking to scale the technology for brands such as Purina, ...

Estée Lauder Cos. is advancing its multi-year transformation strategy, first announced in 2023, with cost optimization plans set to continue through 2026. As part of this initiative, the company is ...

Keurig Dr Pepper (KDP) finds that today's U.S. beverage landscape is being shaped by generational shifts, increasing demand for personalization and a growing desire for wellness. In its inaugural ...

Step 2: Transform the Content Supply Chain Integrating data into content strategies is essential for improving content quality, velocity and enabling personalized consumer experiences. We partnered ...

The Hershey Co. has identified growth opportunities within multi-packs, using consumer insights to create more convenient packaging that drives household penetration. Multi-packs represent a $20 ...

The new, no-cost digital experience, called “color e.l.f.nalysis,” allows consumers to snap a selfie or upload a photo of themselves to determine which makeup shade best suits their unique features.

Consumer goods companies are increasingly using artificial intelligence to automate marketing copy, streamline design, and optimize campaigns. A new study from Adobe, which surveyed 1,000 U.S.