"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

Royal Jordanian Airlines has decided to go beyond ‘joining the conversation’ to ‘own the conversation’, after the CEO-HR scandal took the social media meme world by storm. The controversy – involving ...

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...

Kantar's Hakan Nurakin, Wensi Li, and Richard Williams talk to Campaign Middle East about how old formulae in luxury won't work for Gen Z.

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Cyberdrone's Munjed shares how brands are using drone show technology to deliver high-end, unforgettable experiences.

Titled Chicken Fingers in a Snap, the Raising Cane's campaign plays up what the brand calls its defining trait: food that's ...

Cicero and Bernay's Tariq Al Sharabi shares news, views and trends from across the spectrum in this month's Matter of Fact.

Landor Group's Erlings on why brands should treat sonic branding as a tool for more emotionally intelligent experiences.