Brands that maintain marketing during downturns protect loyalty, preserve market share and gain long-term competitive advantage.

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

From WPP's succession saga to Publicis' new-business tear, there was no shortage of drama in the agency sector during the ...

Snap's shares fell more than 14% in after-hours trading even as daily active users topped analysts' expectations.

Linda Yaccarino, who recently left Elon Musk’s X social media site, is taking the helm at eMed.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first seven months of the year.

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Brands must stop mimicking culture and start building real-world value if they want to earn Gen Z’s time and trust.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...

On social media, President Donald Trump called the campaign the “HOTTEST ad out there” and said Sydney Sweeney is a ...