Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

The man steps onto a raised platform, walks behind a podium and leans toward the microphone. Before him, more than 200 ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

College athletics is still operating in a pay-for-play model ... but only for a few more weeks. The transformative House ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

As college sports shift to direct athlete pay, leaders work to clarify enforcement and penalties for new NIL rules amid uncertainty ...