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Barbie maker Mattel is adding Generative AI (GenAI) to children’s toys and experts from Ontario including Western University ...
Jun 13, 2025 10:29:00 Toy maker Mattel teams up with OpenAI to bring generative AI to toy manufacturing. by . Inside the Magic Mattel, known for makers of toys such as Barbie dolls, Hot Wheels ...
This is not Mattel’s first experiment with AI. In 2015, the company partnered with ToyTalk to release “Hello Barbie,” a Wi-Fi-enabled doll that could hold conversations with children.
Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the premise for a million stories of things going wrong. To be clear, I don ...
But toys are changing. In a world where children grow up with algorithm-curated content and voice assistants, toy manufacturers are looking to AI for new opportunities. Mattel has now partnered with ...
Barbie maker Mattel ( MAT) has been making toys for 80 years, during which it has become one of the leading global toy ...
OpenAI and Mattel defend partnership. In Mattel's press release, the toy maker behind brands like Barbie and Hot Wheels remained vague, saying only that the OpenAI deal would "support AI-powered ...
Mattel ’s recent announcement of a partnership with OpenAI was called in the official statement a “strategic collaboration to support AI-powered products and experiences for brands.” But the ...
Mattel’s Pictionary just got an AI-enhanced update. Pictionary Vs. AI tasks players with drawing from clues, like the normal game, but these doodles are sent to an algorithm that tries to guess ...
In a world where AI has found a way to enter every aspect of our lives, it was only time until it permeated games. Video games incorporating AI tech is understandable. Unexpectedly, though, Mattel, ...
Mattel (MAT) will be releasing a new AI version of its game Pictionary. Mattel shares are up in early trading as Morgan Stanley initiated an "overweight" rating on the stock. Yahoo Finance Live ...
Mattel's AI Hello Barbie may be an imaginary friend too far. Some of the criticism being levelled at Hello Barbie makes it sound as if children are being lured into some kind of cult.