Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc. from WPP Plc, people familiar with the matter said.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem dubbed “One Mars,” which brings together Publicis, Omnicom, and IPG to power ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The French headquartered holding company beat the incumbent WPP and Omnicom to the ...

Publicis Wins Mars' $1.7B Global Media - 06/12/2025. “As always, consumers and pets are at the center of everything we do. And now, we’re putting our fans and communities in the driver’s ...

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival Kellanova in a $35.9bn deal.

Publicis Wins Mars $1.76 Billion Global Media Account - 06/12/2025. The appointment is another blow to WPP which was the primary media incumbent.

WPP won the Mars account in 2018, which consolidated all of its media planning and buying with WPP’s GroupM (now WPP Media). Until then, Mars had operated a three-agency approach, working with ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few months.

Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness ...