They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

The introduction of ads on WhatsApp breaks a long-standing promise made by the messaging app’s co-founders, Jan Koum and ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

WhatsApp’s globally-announced new features, which include the introduction of ads, will not now appear in the EU until at ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...