WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta has announced it has introducde new whatsapp monetization features for its mobile messaging platform within its Updates ...

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to ...

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Why it matters: Meta has two primary levers to increase ad sales: price and volume. While price can be indirectly increased ...

Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.