Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are ...

Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...