The decision to start advertising on WhatsApp marks a major shift for a private messaging service that has long positioned ...

WhatsApp monetisation is here—ads, paid channels, and business tools are transforming how Meta earns from its 3B+ users globally.

WhatsApp has begun rolling out a powerful new feature that brings Meta’s generative AI technology directly into users’ chat ...

Social media, online websites and search are the biggest discovery channels for retail yet advertising spend continues to be concentrated in traditional channels. GWI-Meta’s recent study throws light ...

A nearly 3-year-old AI startup has reportedly caught the attention of two of the largest and most influential tech companies, ...

It may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes ...

After Iran, the U.S. House bans WhatsApp for being a high-risk app. Is the messaging giant losing global trust in official ...

With Jinu Ben as Co-founder, CDA Academy opens the Creators & Marketers School in Calicut. This initiative emphasizes ...

From investing billions in startups to targeting Indian-origin founders and OpenAI executives, Zuckerberg is betting big on ...

The Next Tech Stock Poised for a Share Split Facebook, Instagram, and WhatsApp parent Meta Platforms (NASDAQ:META) is a prime ...

The interest from both Silicon Valley giants raises an important question: why are they eyeing a much smaller company like ...

The FTC's lawsuit against Meta will determine whether the company can keep engaging in noncompetitive practices that harm ...