KFC’s overhaul of its branding starts with a new spin on an old line. No longer will the chicken chain say its 65-year-old slogan, “It’s Finger Lickin’ Good,” but instead, “That’s ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

LOUISVILLE, Ky.--(BUSINESS WIRE)--KFC China (operated by Yum! Restaurants China, a division of Yum! Brands, Inc.)(NYSE: YUM) today announced the debut of an exciting new menu in its nearly 4,600 ...

Marketing News & Strategy KFC will be the first brand integrated into 'Crank Yankers' In this week’s episode, a character voiced by Jimmy Kimmel has his head stuck in a KFC bucket.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

KFC “may get some trial” with its nonfried product, but Church’s Chicken doesn’t view it as a competitive threat, said Farnaz Wallace, chief marketing officer for the 1,600-unit chain.

KFC today launched the KFC Innovations Lab, created to “bring more of the company’s craziest and most innovative marketing ideas to life," and is offering fans the chance to help fund these ideas.

Most marketing strategies, including that of KFC, consider the two as individual and separate elements of a larger effort. Taco John's is also currently experimenting with gift cards. "We think that ...

Kentucky Fried Chicken announced Friday that it has named Anna Faktorovich Vice President, Brand Management for KFC U.S., effective November 6, 2023. She will report to Nick Chavez, Chief Marketing ...