That doesn't even get into the marketing effect ... he said he would do. The Deion era at Colorado is already a success. Now, the real fun starts. Sanders was never shy that he coached because ...

Deion Sanders is an example of the great American success story in so many ways ... Prime Time.” He was marketing himself. Sanders had figured out that if he created a telegenic personality ...

Deion Sanders wrote a new motivational book that comes out Tuesday with various tips for personal success ... Such is the marketing guile of Sanders, the master of many product endorsements ...

Deion Sanders’ Colorado Buffaloes did not make it to Pac 12 championship on Friday; they lost their last six games. Sanders’ star quarterback, his son Shedeur Sanders, did not finish the ...

In his second season with Colorado, Deion ... Sanders’ decision-making will be tested as Colorado hosts Cincinnati in a Big 12 matchup with significant playoff implications. The Buffaloes ...

Deion Sanders is the talk of the football ... But this is bigger than Sanders. My hope is that his success makes NFL owners uncomfortable with how they have made hiring decisions in the past.