Astronomer has navigated a viral Coldplay incident and reshaped its public image by bringing in Gwyneth Paltrow for an iconic PR turnaround.

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

One week after a scandal at a Coldplay concert triggered the resignations of its CEO and Chief People Officer, data startup Astronomer is attempting to shift the narrative — with help from ...

Summary After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise?

A stiff, formal apology is the usual playbook for a corporate crisis, but sometimes, a carefully placed bit of humor or a ...

Gwyneth Paltrow unexpectedly backs an astronomer following a Coldplay kiss-cam incident, drawing media attention and sparking online buzz.

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

Katrina Marshall, who has held comms roles at organisations including Cambridgeshire Community Services NHS Trust and Solihull Metropolitan Borough Council, agreed, calling it “a master stroke in ...

Coldplay concert Kiss Cam captures Astronomer CEO Andy Byron with HR chief Kristin Cabot, sparking company investigation.

Greenaway says he would have taken "by and large the same strategy," that Astronomer has had he been involved in a situation like this. "I would have got rid of the CEO sooner.

Paltrow signs off the clip, which has been viewed over 27 million times by thanking viewers for their "interest in Astronomer", saying the company will now be returning "to what it does best". "It's a ...