Honoring Black Excellence: An Experience Curated by Rog & Bee Walker is an immersive capstone to adidas’ 2025 HBE initiative, celebrating Black legacy and innovation. (Photo by Yvette Glasco ...

Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and dynamic celebration of Black brilliance, resilience, and creativity. This ...

Taking place on June 24th at Atlanta's iconic Guardian Works, adidas' HBE Capstone event—curated and directed by the renowned creative duo Rog & Bee ...

Adidas 2025 HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, and sparking transformation.

adidas Spotlights Black Trailblazers Steering Culture, Style and Change: Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

MLS has announced a wide-ranging series of initiatives to celebrate Juneteenth in partnership with adidas and Black Players for Change (BPC), the league's independent organization of Black MLS ...

Sportswear maker Adidas today reversed course 48 hours after asking the US Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

Adidas will invest $20 million to support black communities throughout the country as part of a trio of initiatives meant to promote equality and an end to systemic racism following the death of ...

Black women quilters paid homage to HBCUs, thanks to Adidas. Adidas has released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

In the United States, Adidas has built much of its name — and sales — through its association with black superstars. In the 1980s, the seminal hip-hop group Run-DMC gave the company’s ...

The 2.23-miler has become a national “Run With Maud’ movement of the foundation, which was established in 2021, Cooper Jones said. She was celebrated by Adidas during its Honoring Black ...