When a brand stops advertising on TV, our tracking database shows that brand health may become vulnerable. However, when the time off-air is six months or less, the effects can be small. But on ...

Get smart fast with global actionable insights, case studies and data, curated daily by the WARC team.

Explores advertising in a recession through the evidence available in the WARC archives and beyond. Typically, recessions cause businesses to rein in advertising spend in the short term, a mistake, ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Latest results from the WARC Effective 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.

Looks into the multichannel approach to marketing and how it is not only the most effective approach but also increases ROI.

A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...

The most trusted source of UK adspend data, brought to you from the Advertising Association and WARC.

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

SABRE Awards Benchmarking the best PR work from across the globe ...

The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business.